PEHLI ROTI GAU MATA KI
About us

One Mission. Five Goals.

Creating meaningful impact beyond fodder.

01

Nourishing Cows in Need

Providing nutritious fodder to abandoned, rescued, elderly, and sheltered cows, ensuring better nourishment, improved health, and well-being while helping them receive the care and dignity they deserve.

02

Strengthening Gaushalas

Reducing the financial burden of daily fodder procurement, enabling gaushalas to allocate more resources toward veterinary care, shelter management, and providing a safe home for more cows in need.

03

Supporting Farmers

Creating sustainable income opportunities for local farmers and Farmer Producer Organizations (FPOs) through organized fodder procurement, connecting agricultural communities with a meaningful social cause and encouraging rural economic participation.

04

Mobilizing Public Participation

Making GoSeva simple, accessible, and transparent through technology, empowering individuals, corporates, and communities to participate in a collective movement of compassion and create measurable social impact.

05

Supporting Government Drought-Relief Efforts Proposed

Collaborating with government agencies to mobilize public participation, strengthen fodder supply networks, and complement existing drought-relief initiatives, helping ensure timely fodder availability for cattle in drought-affected regions.

Gau Mata and calf beside fresh, nutritious fodder
Why fodder

India has over 5.1 million stray cattle.

Source : Government of India — 20th Livestock Census, 2019.

Due to financial difficulties and inadequate management, many elderly and non-milking cows are abandoned on the streets. These cows often consume plastic and garbage in search of food, posing serious risks to their health and well-being.

Contribute fodder ↗
Take action

Know That Your Contribution Makes a Real Difference.

At Million GOGRASS, we believe every contribution deserves transparency. Your contribution helps provide nutritious fodder to cows in need through verified gaushalas.

Track your GoSeva journey with delivery updates, photographs, and GPS location details sent directly to your WhatsApp.

You Contribute. We Deliver. You Get Proof. Every Single Time.

Contribute fodder ↗
A delivery van at a Gaushala gate, with the team unloading crates of 1 kg fodder packs while cows wait in the yard
How GoSeva works

From your dedication to Gau Mata’s daily meal.

Four simple steps connect your contribution to meaningful care.

Hands dedicating a GoSeva gift card with an offering
01

You dedicate

Choose how much GoSeva you wish to offer — for yourself, your family, a loved one, or as a gift.

Fresh fodder arranged by a local supplier
02

We source

We arrange fresh, nutritious fodder through our local supply network.

A caretaker bringing fodder to Gau Mata at a Gaushala
03

We deliver

The fodder reaches verified Gaushalas caring for abandoned, elderly and non-milking cows.

A mobile update showing the Seva reaching a cow
04

You see the Seva

Receive updates through WhatsApp, so your Seva is not just a contribution — you can see it reaching the cow.

Our wider purpose

Sustainable Development Goals

GoGrasa contributes to five of the United Nations Sustainable Development Goals.

UN Sustainable Development Goal 2: Zero HungerUN Sustainable Development Goal 12: Responsible Consumption and ProductionUN Sustainable Development Goal 13: Climate ActionUN Sustainable Development Goal 15: Life on LandUN Sustainable Development Goal 17: Partnerships for the Goals
For goshalas

Do you run a goshala?

If you care for cows and need help with fodder, tell us about your goshala. We visit, verify, and once you are listed, people can dedicate fresh fodder to the cows in your care.

Register your goshala ↗No cost to join. We come to you.

Make GoSeva part of your day.

Choose a ready-made gift card or create one with a personal message.

Explore GoSeva cards ↗ See the Diwali card